Earth Day Drive: Eco-friendly Bags

In-house Projects

FAREWELL GREETINGS 

Reliance Fresh, Reliance Super, Reliance Mart

RADIO ADS

Diwali 2011
Campaign Name: Ab Har Ghar Hoga Roshan
Click here to listen.

Republic 2011
Campaign Name: Public Ka Republic Offer
Click here to listen.

Republic 2011
Campaign Name: 'Public Ka Republic' Electronics' Offer
Click here to listen.

Reliance Fresh, Reliance Super, Reliance Mart

VISUAL MERCHANDISING COMMUNICATION

Campaign: Maha Dhulaai/ The Great Dirt Knockout (Detergent Deals) 

Campaign: Go Clean!

Campaign: Onam Ponnonam

Campaign: Mangotsav

Campaign: Farm to Fork

Campaign: Pongalo Pongal 

Campaign: Lohri

Campaign: Breakfast Delights

Campaign: Expelz Plus

Reliance Living

MAGAZINE AD



Herculan

WEB CONTENT WRITING
Click here to view a news article written for Herculan, a manufacturer of synthetic sports surfaces .

Wheel Detergent

Story creation for a Comic strip

Smart Srimati
A character developed for Wheel (Hindustan Unilever Limited’s brand of detergent powder) is a representative of the brand’s target audience.

‘Mehnat Se Azaadi’, goes the punch line, which strongly reflects the daily life of an average Indian woman, filled with endless number of house chores. Wheel’s effective components help reduce the time, otherwise consumed in washing and scrubbing clothes, hence relieving one of hard work and giving ample free time.

Smart Srimati takes advantage of this ‘free time’ by either pursuing her hobbies or helping her friend Mukta (who seems to be ever surrounded by problems) ― all thanks to Srimati’s presence of mind and knowledge of smart home fixing tips.

The stories (written in English), with the aforementioned outline in mind, are then converted into comic strips (scroll below for the same), which are further translated into regional languages.
(Double click the image)

Reliance Fresh, Reliance Mart, Reliance Super

CAMPAIGN BRANDING
Campaign Name: India's Right, Reliance Price! (Independence Week)

 PRINT AD

Campaign Name: Breakfast Delights
Tagline: A delightful start to your day!
Headline: Get the best breakfast deals to make your morning, a good morning!

PRINT AD

Campaign Name: Khushiyotsav (Diwali 2010)

Tagline: Aaya utsav, khushiyan baatne ka!

PRINT AD

  

Campaign Name: Annapurna Utsav (Grocery Special)   

PRINT AD

Campaign Name: Navratri Na Navrang
Headline: Bringing special festive offers to fill your life with colours of happiness!

 

Campaign Name: Monthly Maximum Shopping
Headline: Monthly shopping, within your budget!

PRINT AD